In a first for national retailers, Minneapolis-based Target announced its cereal aisle products will no longer contain certified synthetic colors. A statement from the company released Friday said ...

Several cereal brands are prepared for Target's pivot to only selling artificial dye-free cereal. General Mills, Kellogg's embracing the move.

Honey Bunches of Oats puts a holiday twist on a new kind of cereal and it's going to be available Nov. 1. (KPRC) Honey Bunches of Oats is bringing holiday flavors to the breakfast table with a new ...

The retailer said it has worked with national brands and owned-brand partners to reformulate products where necessary.

Named for Ceres, the Roman goddess of agriculture, breakfast cereal was originally developed by a religious fanatic and nutritionist spa owner named James Caleb Jackson, who believed consuming dry ...

Happy National Cereal Day, which is celebrated annually on March 7. This special holiday honors one of America's most beloved breakfast staples — cereal! The goal of this day is to celebrate the ...

A new study reveals they’re now higher in fat, sugar, and sodium than ever before. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the ...

Powered by marshmallows and a big heart, Xander O'Brien has strong opinions about breakfast.