With WPP to report its full year 2024 numbers next week, it has been announced that Ogilvy has promoted André Laurentino ...

DeepSeek R1 offers cost-effective AI writing solutions with open-source flexibility. Learn its strengths, weaknesses, and ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, ...

Chris O’Dowd’s album of plant meditations for Califia Farms and Marshawn Lynch’s ‘_EASTM_DE’ campaign for Dove Men+Care.

Just like hiring an accountant to audit your books, having a skilled marketing professional assess your marketing and PR is a ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative pursuits like writing and design off our plates, and ...

To avoid alienating the creative community, brands must prioritize ethics and artistic integrity when integrating AI into ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

Private equity firms are looking to round out their investment portfolios as AI continues to transform the advertising industry.

Traditional pathways into Super Bowl advertising are often exclusive. What if the industry took a more open approach? Doritos ...

Salvo Creative, a new creative space in Pittsfield, offers local artists and entrepreneurs a place to develop their brands ...