Balvantray Parekh’s lifelong marketing masterclass with Fevicol
Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...
ONE Advertising and Communication Services Ltd. Wins Gold for 'Khate Raho Khushi Se' Campaign at Adgully's Marketing & Advertising Awards 2025
ONE Advertising and Communication Services Ltd. has been honoured with a Gold Award for Integrated Marketing Communication at Adgully's Marketing & Advertising Awards (MAA) held in Delhi. The award ...
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...
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3 Lessons From the Super Bowl's High-Impact Ads
An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted ...
From Tinder to Gopuff, these Valentine’s Day campaigns will make your heart swell
With beer-infused bonbons and high-speed dating laps, brands are pulling out all the stops this Valentine’s Day, suggesting ...