Simplot Australia, the name behind Australia’s favourite food brands, has appointed CHEP as its new creative agency.

Ex-agency strategists, Amy Tucker and Pip Bingemann, have released an AI platform developed to empower and assist the ...

Not all advertising executives share his sangfroid. Today, technology is changing the industry faster than at any time since ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an agency to grow their business and keep their reputation in tact. Hiring a ...

In a rare interview, the Apple-owned headphone maker’s global marketing boss, Chris Thorne, reveals to The Drum a powerful ad ...

Among today’s creative highlights, Jalen Hurts gets a stellar congats ad courtesy of Jordan Brand; Beats by Dre unveils a heart-pumping manifesto with LeBron James, Lionel Messi and Shohei Ohtani; and ...

Private equity firms are looking to round out their investment portfolios as AI continues to transform the advertising industry.

IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed, not ...