Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...

Social media content curation requires more than creativity—it demands ... we ensure that every post has a clear disclaimer, such as #Sponsored or #Ad. Our primary objective is to maintain honesty ...

Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.

The prospects of the creator economy have skyrocketed owing to widespread social media usage and being the preferred way of ...

We Are Different, has launched a new social, influencer and content division – born to address growing industry frustration ...

Earned-first creative agency We Are Different is the latest to expand its offerings, Mumbrella can exclusively reveal, with ...

This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, ...

With an "official" industry AI advertising awards show likely to be announced any day now, this best/worst list may give you ...

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.