Billionaire superstar and business woman, Rihanna, recently signed Shelomi Sanders, the daughter of Deion Sanders, to a name, ...

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" ...

January 13 phone call between Jones and Sanders was not an interview; it was, as we said at the time, "99 percent'' about Deion cleverly using the Cowboys brand as he was/is seeking a sweeter deal ...

Deion Sanders as a player almost invented the idea of an brilliant athlete as an outspoken and brash "brand.'' And Rex Ryan? How many coaches are as outspoken and brash as he is? The New York Jets ...

Deion Sanders has revolutionized ... has revitalized the Buffaloes’ brand. Klatt’s insights underscore why Colorado should do everything in its power to retain Sanders. The university has ...

That reality may be one where Deion ... Sanders, is headed to the 2025 NFL Draft, has is Colorado Heisman winner Travis Hunter. Sanders spent two years in Boulder, and elevated his brand two ...

Baltimore Ravens All-Pro cornerback Marlon Humphrey believes Deion Sanders could be the perfect match for the Dallas Cowboys, despite potential clashes with Jerry Jones.

NCAA. Deion Sanders' unfiltered criticism pushes Shilo Sanders toward accountability NCAA. Coach Prime's ex-wife Pilar Sanders wows Shilo with artistic talent Shedeur is a hot commodity heading ...