D uring CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...

At CES 2025, Dell announced a major rebranding, consolidating its product lines into Dell, Dell Pro, and Dell Pro Max to ...

In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...