Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.

Tire maker has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

NFTs are taking the digital world by storm, but even the most creative projects can struggle without proper visibility. That’s where NFT SEO agencies come in—they specialize in helping your NFT ...

Yes&'s leadership was attracted to Beacon for its strong B2B track record in industries such as fintech, cybersecurity, ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Crawford Marketing Group LogoLADERA RANCH, Calif., Feb. 06, 2025 (GLOBE NEWSWIRE) -- Crawford Marketing Group, founded by former Google ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the ...

Chris Mellish, group chief executive officer, says the industry will be shaped by rapid technological advancements in 2025.