Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the ...

So, what exactly is an influencer? Well, there is no set definition but essentially it is someone that uses social media to literally influence others. They promote products, services or a certain ...

As with most things these days, netizens are divided: Some say that influencer Cheng-er should be able to dress how she wants, while others think she ought to cover up a bit in public Influencers will ...