The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and accessories for petite women ...

This new path comes after several attempts by JCPenney to reinvent itself over the past decades. While once seen as a top ...