Balvantray Parekh’s lifelong marketing masterclass with Fevicol
Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...
Bizcommunity.com on MSN14h
Changes for Ogilvy EMEA and UK on eve of WPP 2024 results
With WPP to report its full year 2024 numbers next week, it has been announced that Ogilvy has promoted André Laurentino ...
9 creative campaigns to know about today
Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
Creative agency becomes staff owned
A PR and creative agency marking 30 years in business and has become entirely employee-owned. The 50-strong team at Rees ...
FiercePharma22h
Inizio Evoke alums flex healthcare marketing prowess with launch of new agency
A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...