Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...

Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.

A PR and creative agency marking 30 years in business and has become entirely employee-owned. The 50-strong team at Rees ...

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

With WPP to report its full year 2024 numbers next week, it has been announced that Ogilvy has promoted André Laurentino ...

If the Chiefs take a big free-agent swing, Brett Veach indicated before the Super Bowl, it would be a player that checks this ...

Entourage will develop of a comprehensive brand strategy and a full-scale communications roadmap leading up to the stadium’s ...

Claire Bayet, Head of The Climate Studio at AXA Climate on the importance of storytelling, how to communicate a crisis and ...

The new brooms at Ogilvy UK, CEO James Murphy and fellow New Commercial Arts founder David Golding, are quietly ringing the ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Tire maker has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...