Are you ready for another Hot Wheels wild goose chase? The exclusive Super Treasure Hunt is next for $250, but buying one is ...

Mattel has created many new Hot Wheels castings since the company's inception in the late '60s, but not all of them have ...

These companies had a terrible, horrible, no good, very bad year. Building a successful brand is difficult. It requires the ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the toys and electronics industry, including Hasbro (NASDAQ:HAS) and its peers. The toys and electronics ...

Toy Story star Tim Allen shared new details about the upcoming fifth installment in the franchise, which is set to hit theatres in 2026.

Moves by Mattel, for one, are emblematic of that shift ... Kids2 is an example of the U.S. toy industry's deep China roots. It still produces about 90% in that country, including much at its own ...

We look at which popular 80s, 90s and 00s toys have sold for the most ... and Ryan Gosling created a Barbie boom, with the Mattel toys surging in popularity. Other profitable Barbie products ...

Mattel, the maker of iconic toys like Barbie and Hot Wheels ... to make its production lines more efficient. Despite producing 90% of its goods in China, the company has invested heavily in ...

In November, the 90-year-old sports car brand Jaguar announced ... it’s the mold on top of a very rough year. No one on Mattel’s PR team was dancing through life the week of November 11.

So, where does the veteran tie-in come into play with Wizard of Oz and Wicked? Well, first with the one and only Judy Garland ...

Moves by Mattel, for one ... Kids2 is an example of the U.S. toy industry’s deep China roots. It still produces about 90 percent in that country, including much at its own sprawling factory ...