Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which ...

You've seen it in theaters, now bring "Wicked" home in multiple formats. The digital release is already available to rent or buy right now and comes with bonus content and a sing-along version of the ...

today announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels® and Barbie® brands. EL SEGUNDO, Calif., January 08 ...

Fashion dolls are an often overlooked wing of merchandising, which Marvel has explored with great releases over the years ...

Fans of DC Heroes like Wonder Woman and Supergirl have all kinds of ways to collect their favorite characters, including ...

One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a ...

After the announcement of her 'Narnia' adaptation, some are questioning Greta Gerwig's previous commitment to the world of ...

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“Aaliyah’s smooth vocals and innovative sound helped shape ’90s R&B, and her influence on music and fashion continues to be ...

The toy maker on Thursday said that DiSilvestro, who joined the company in August 2020, will retire on May 15 and serve as an adviser through Aug. Barbie parent Mattel said on Thursday Chief ...

Today at the Nuremberg International Toy Fair, Mattel, Inc. announced a new Hot Wheels® partnership with Ferrari, the legendary luxury car manufacturer, to develop a full range of Hot Wheels products.