Hundreds of people braved the cold water outside of Sands Ocean Club Resort on Saturday to freeze for a reason. It was the ...

Morning temperatures are significantly warmer than yesterday as south flow has developed ahead of a cold front tonight. At one point, N. Myrtle Beach was 17 degrees warmer than 24 hours ago.

Motivated by peer pressure and a worthy cause, more than 750 Horry County residents braved 46-degree water, dashing into the ...

This South Carolina island is the perfect spot for spring breakers who want a peaceful and recharging vacation.

Southern Living named a Beach restaurant and four others as among the best for scenic waterfront views in Florida.

The most romantic day of the year is right around the corner, and the United States is packed with gorgeous destinations that ...

For nearly a quarter century, North Myrtle Beach has run 25 billion gallons of water through transmission lines belonging to ...

This Myrtle Beach hotel, located near the ocean and downtown, is for sale. Here’s the asking price and information about the ...

MYRTLE BEACH, SC (WMBF) - The City of Myrtle Beach is taking the City of North Myrtle Beach to court. Myrtle Beach filed the ...

These police officers' brotherhood was forged with a pair of tragedies but cooled in icy waters as this Grand Strand Polar Plunge celebrates its 20th year.

Myrtle Beach’s water transmission pipes have been overburdened by North Myrtle Beach, and Myrtle Beach officials want their northern neighbors to start paying up. Myrtle Beach sued North Myrtle Beach ...

The City of Myrtle Beach is suing its neighbor for breaching a contract relating to water usage between the two ...