Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising ...

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...