As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Until now, advertising creative has been constrained by time, budget, and scale. Today, that paradigm is being shattered with ...

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora ...

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora ...

Automated video generation, dynamic branding, and interactive features like voice AI and Creative Sticker CTAs help brands create more engaging, personalized content faster. By the numbers.

Consumer Reports explains that new hand sanitizers may pose risks to consumers, as new manufacturers try to fill a void during the coronavirus pandemic.

A technological takeover of ad creative could bring both opportunity and disruption. By Marty Swant The Cannes Lions Festival of Creativity, an ad industry conference, awards show and schmoozefest ...

More importantly, it frees up creative minds to focus on building brand stories, innovating, and guiding the creative vision. While the system may be self-learning, it still requires a human touch.

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative SSP, today announced the launch of programmatic Pause Ads in ...

Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance.