Mattel and TOKYOPOP are collaborating to create manga based on Hot Wheels and Barbie. Manga and anime are becoming more mainstream in Western media, making collaboration opportunities rise.

Popular manga publisher TOKYOPOP announces that Mattel's Barbie and Hot Wheels properties will receive manga-style graphic novel adaptations.

TOKYOPOP, a distributor, licensor, and publisher of anime, has hired Owais Farooqui as its Director of Marketing and Sales.

TOKYOPOP has announced that it has hired Owais Farooqui as its Director of Marketing & Sales. The executive is a seasoned ...

Mattel has entered a partnership with TOKYOPOP to develop original manga-style graphic novels based on the Barbie and Hot Wheels brands. The first titles, including a Western-style manga series ...

(RTTNews) - Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for children aged 8-12, based on Mattel's Hot Wheels and ...

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

Mattel (MAT) and manga and anime media brand Tokyopop announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

And when it comes to publishing manga in English, there are few companies as well-known as TOKYOPOP. You may not have ever envisaged a collaboration between these two giants of their respective ...

Gaming and digital entertainment veteran to lead content marketing and sales initiatives across publishing, ecommerce, merchandise, anime promotion, and video game integration Los Angeles, CA – ...