We have a wordmark that identifies the University, as well as new lockups that associate the wordmark with each school and department name. Access files for the main University wordmark and formal ...

A wordmark or logotype is a logo made entirely of text, typically the brand or company's name. The focus is on the typography ...

When designing a logo, font choice determines how your brand is perceived. BUSINESS INSIGHTS: What’s the difference between a ...

The wordmark is the primary identifying graphic element representing Bowdoin College. It is our logo, and a unique signifier of the College’s “brand.” The wordmark is also trademarked, which is why it ...

When placing the wordmark and formal logo, be sure that other text and graphics do not encroach on it. When visual elements are too close to the wordmark, it can take away the page hierarchy or create ...

Our custom PBS Sans font family is inspired by the Wordmark in our logo. It is human, contemporary, and highly legible. Imagery is at the heart of our brand package and is key to everything we create.

CU Boulder achieves its unique visual identity by using four core design elements—lockups, colors, fonts and Be Boulder ... logomark and University of Colorado Boulder wordmark. While there are ...