A wordmark or logotype is a logo made entirely of text, typically the brand or company's name. The focus is on the typography ...

When designing a logo, font choice determines how your brand is perceived. BUSINESS INSIGHTS: What’s the difference between a ...

Our custom PBS Sans font family is inspired by the Wordmark in our logo. It is human, contemporary, and highly legible. Imagery is at the heart of our brand package and is key to everything we create.

The wordmark is the primary identifying graphic element representing Bowdoin College. It is our logo, and a unique signifier of the College’s “brand.” The wordmark is also trademarked, which is why it ...

CU Boulder achieves its unique visual identity by using four core design elements—lockups, colors, fonts and Be Boulder ... logomark and University of Colorado Boulder wordmark. While there are ...