Beyoncé has created another massive cultural moment and set a new precedent with her record-breaking Christmas Day halftime performance on Netflix.

Netflix isn’t the only streamer offering live NFL games. Amazon’s Prime Video has Thursday Night Football and Peacock also offers live coverage of some NFL games. But Netflix, as the largest and most profitable streaming service, has a symbolic and substantial impact when it comes to a certain kind of programming.

Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, daughter Blue Ivy and others.