The Federal Trade Commission (FTC) has imposed a $20 million fine on Cognosphere, the U.S. subsidiary of Chinese gaming developer miHoYo, for deceptive marketing practices and violations of child privacy laws.

Genshin Impact maker Cognosphere – which conducts business as HoYoverse – has agreed to pay a $20 million fine to the Federal Trade Commission (FTC), settling a case which alleges it’s misleading children over the true cost of obtaining rare gacha rewards.

Genshin Impact remains one of the most popular gacha games in the world, constantly adding new regions and characters, but now they’ve run afoul of the FTC

The Federal Trade Commission (FTC) announced that companies misleading players about the “true cost of in-game transactions” will be “held accountable.”

Kids and younger teens might soon be unable to play Genshin Impact's gachas. The developer behind the game has agreed to block players under 16 years old from making in-game purchases without parental consent in order to settle a complaint from the Federal Trade Commission.

The Federal Trade Commission announced on Friday that Genshin Impact developer Cognosphere has agreed to a $20 million settlement and several restrictions on how it sells its loot boxes and manages children’s personal data.

Cognosphere, the publisher of anime-style fantasy video game "Genshin Impact," has agreed to pay $20 million to settle U.S. Federal Trade Commission allegations that the company violated a children's privacy law.

The maker of the video game Genshin Impact has agreed to pay $20 million and to block children under 16 from making in-game purchases without parental consent,” a press relea