BLACKPINK's Jisoo is booked and busy. So we now know there was a reason behind her front-row appearance at the Tommy Hilfiger NYFW show, after all. Weeks after the runway, the BLACKPINK member finally joins the Tommy Hilfiger family as global brand ambassador.

Jisoo is the latest K-pop star to partner with Tommy Hilfiger. The brand also tapped Stray Kids for a fall campaign, after dressing the group as this year’s Met Gala. You can shop the pieces seen on Jisoo and all of the new fall line at Tommy.com.

BLACKPINK's Jisoo is now the official ambassador for Tommy Hilfiger! On October 22, it was announced that Tommy Hilfiger has welcomed Jisoo into its

Blackpink's Jisoo is Tommy Hilfiger's newest global brand ambassador. With this, the K-pop diva has become the face of five major brands. Read on.

Spotlighting preppy classics from the Fall 2024 collection, Jisoo is pictured in seasonal staples like a camel wool coat, a Breton-striped cardigan and a classic denim mini skirt. "Partnering with Tommy Hilfiger is a dream come true,

BLACKPINK ’s Jisoo has officially been named the ambassador for Tommy Hilfiger ’s Fall 2024 campaign ! Announced on October 22, the collaboration sees the global K-pop star representing the iconic brand in a series of stunning campaigns.