Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

Workers at 500 Starbucks stores around the country have joined the Workers United union since late 2021, making it one of the ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol will take action on multiple ...

This is one of several major shifts currently underway at the coffee giant, which has seen two consecutive quarters of ...