Step aside Luigi, 2025 is now officially the Year of Eevee. That’s the rather bold claim made today on the official Pokémon Center UK website, and likely to come to the U.S. version later today. What does it mean?

While we lack a firm idea of what the "year of the Eevee" entails, we do know a few things in the short term - and can make some fairly educated guesses about the long term. First, we start with what is known.

Year of Eevee, according to the Pokémon Company. Branding showing Pokémon's Year of Eevee is now live on the franchise's Pokémon Center site, alongside an array of merchandise featuring the cute creature and its many evolutions including plushies and action figures.