Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some some partial recoveries.

Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...