The results demonstrated that there was a brand uplift of 40% when ads were placed against “unsafe” content, compared with an ...

“Wear the damn shorts” was created by Havas London. The campaign follows research by Sweaty Betty, which found that only 16% ...

Three years ago, Adidas and FCB introduced Runner 321, a campaign that encouraged top marathons to reserve bib number 321 for ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

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How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart ...

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang will oversee MSL, Publicis ...

WPP has reported a 2.7% like-for-like drop in revenue less pass-through costs to $3.3 billion (£2.48 billion) for Q1 2025.

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart ...