As Gen Z starts paying taxes and investing in home appliances, H&R Block and Samsung are taking social media marketing strategies to more traditional marketing channels — including Taylor Swift-themed ...

Many brands are looking to reach the ad-avoidant Gen Z audience; according to a new Spotify study, the generation actually does want to connect with advertisers — through music. Spotify’s Culture Next ...

The announcement, made at Advertising Week New York, is part of the social media network’s aim to help brands leverage the ...

Greg ‘Sparrow’ Graham, founder of the EAT, noted that this exodus, while understated, signals a deeper issue: "The ‘silent ...

DDB has hired Chris Nurko for the newly created role of global director of brand integrity and experience, the agency shared exclusively with Campaign US.

The two-minute film stars England footballer Jude Bellingham, who appears on the cover of both FC 25 and EA Sports FC Mobile, as well as Barcelona player Aitana Bonmatí. He comes alongside football ...

Two hedge funds are betting against WPP’s shares by taking short positions in the British agency group, regulatory filings ...

Welcome to Bloxburg has proven extremely popular among Southeast Asia's Gen Alphas and young Gen Zers. This is where young ...

This past week, the case of USA vs. Google, which saw the tech giant accused of illegally monopolizing the digital ...

I have spent the last week trying to work out whether I am surprised about how much an ad for burgers could have exercised ...