Wyndham Hotels & Resorts has tapped Havas to be its North American consumer marketing agency of record, according to information shared with Marketing Dive. The agency will handle all media, creative, ...

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content ...

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Editor’s note: This article draws on insights from a Grocery Dive and Marketing Dive co-hosted virtual event panel. You can register here to watch a replay of the full event, “How to Navigate and ...

NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...

Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

Corona, a Mexican lager owned globally by Anheuser-Busch InBev (AB InBev), drifted from its traditional long-form video strategy to focus on short-form content for a recent regional effort. The ...

The marketing landscape continues to move quickly, tasking industry executives to keep a pulse on innovation if they wish to build brand awareness and consumer loyalty. Accordingly, a number of ...

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the next generation of its marketing automation platform, Bloomreach Engagement. With its platform rebuilt around ...