Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Keeping up with today's social media advertising trends—the rapid shifts in technologies, audiences behaviors, and format types—can be a huge challenge. The task is made even harder by the fact that ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? To find out, researchers ...

B2B marketers say economic uncertainty is the top challenge they're facing with driving pipeline growth this year. That's according to a recent Pipeline360 survey of 500 B2B revenue marketers from ...

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.