Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

Senior marketers at B2B companies say email is the best channel for producing and nurturing leads, blog posts/articles are the top content type for moving prospects through the funnel, and LinkedIn is ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research from Bizzabo. The report was based on data from a survey conducted in November 2024 ...

Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise. Here is a simple ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

In a world where time is a precious commodity and information flows at a relentless pace, the traditional approach to learning is undergoing a revolutionary transformation. Imagine a learning method ...