Marketing Week1h
‘Zero-click immunity’: Why B2B content needs personality to win in the AI age
In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...
Marketing Week18h
Don’t blow your 2025 media budget on ‘renting’ retail media
Marketers are spending huge sums of money on retail media search - but without a strong brand you are just frittering budget ...
Marketing Week16h
Most B2B video ads fail to gain ‘adequate attention or drive recall’
New research from the LinkedIn B2B Institute and Media Science reveals 81% of B2B video adverts fail to register.
Marketing Week18h
The Week in Tech: Google at breaking point, Snapchat and a Roblox qualification
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week19h
‘Starting small, thinking long’: Laithwaites Wine on the power of experimentation
For Laithwaites Wine, a business that had been largely sales focused, regional testing proved the cornerstone of its ...
Marketing Week17h
Tesco expands retail media offering with new measurement framework
Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...