In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...

Marketers are spending huge sums of money on retail media search - but without a strong brand you are just frittering budget ...

New research from the LinkedIn B2B Institute and Media Science reveals 81% of B2B video adverts fail to register.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

For Laithwaites Wine, a business that had been largely sales focused, regional testing proved the cornerstone of its ...

Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

From collaborating with KOLs in China to driving “incremental revenue” through live shopping, brands are using social ...

The IPA is imploring marketers to adopt a formal learning agenda to drive effectiveness, rather than seeking an ...

As digital ad revenue grows to 27%, the business claims it’s on track to hit its target of 30% despite the biggest revenue ...

Marketing and finance share several beliefs about business, they just differ on how to carry these out, making them closer to ...

Despite this reliance on third-party cookies, 68% of marketer and agency respondents recognise the urgency of leveraging ...