According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states ...

Thirty percent of smartphone users worry about AI making decisions without their consent, according to a study by Stagwell's ...

"Simplify" has become a buzzword as the technology that advertising runs on becomes more complex. The concept to make something simple pushed Amazon to overhauled its DSP. It streamlined campaign ...

PQ Media's findings show the B2C and B2B sectors both grew 9.7% in 2023 to $116 billion, with the industry far below the 2019 ...

Google is asking a judge to stay his recent injunction, which includes a provision requiring the company to host third-party ...

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The answer isn't straightforward. While some have managed to build strong in-house design capabilities, plenty of others have fallen short, largely due to a fundamental misunderstanding of the ...

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states are getting the lion's share of what is estimated to be record political ...

The wine industry stands at a pivotal crossroads, facing the challenge of engaging a younger demographic that has traditionally leaned toward ready-to-drink (RTD) beverages. To capture the ...