According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

This year's fashion show felt more empowering to women rather than demeaning, according to some who watched it.

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states ...

PQ Media's findings show the B2C and B2B sectors both grew 9.7% in 2023 to $116 billion, with the industry far below the 2019 ...

Cans of "Hide & Shriek" are outfitted with a sound device that unleashes "the angriest blood-curdling scream," per the brand.

At a time when it seems much of the news media has become increasingly polarized, fragmented, and echo chamber-ish, one ...

Google is asking a judge to stay his recent injunction, which includes a provision requiring the company to host third-party ...

Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less likely to ...

Small and medium-sized businesses were surveyed to identify who they believe is the best candidate to support SMBs as ...

The brand's new look follows a series of acquisitions and product rollouts, and is already featured across brand channels ...

Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 years.