From Brandon Doerrer's "Why Apple's global brand value declined for the first time in 25 years—inside the Interbrand ranking" ...

From Brian X. Chen's "How to Say No to Our A.I. Overlords" posted Wednesday by the New York Times.

"Some component orders for mid-November onwards have been slightly reduced (mainly for the 16 base model and 16 Plus), but by ...

Walmart is still the biggest Apple Pay holdout by a wide margin, and the company has shown no signs of changing its tune.

If you ask Gartner, they grew by 3.5%. According to IDC, they fell by 24%.

From a note to Piper Sandler clients that landed on my desktop Wednesday.

"When you combine this positive Earnings ESP with the stock's Zacks Rank #3 (Hold), it shows that another beat is possibly ...

From a note to KeyBanc clients that landed on my desktop Monday.

From Joe Rossignol's "Apple Potentially Facing Worst Leak Since iPhone 4 Was Left in a Bar" posted Monday by MacRumors.

Apple's final quarter of fiscal 2024 ended Sept. 28. Earnings are scheduled for All Hallows' Eve, just before the kids get ...

From Vahid Karaahmetovic's "Apple shares tick lower as Jefferies cuts rating on rich valuation" posted Monday by ...

Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), ...