KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

HGS Interactive is an AI-first digital agency, a part of Hinduja Global Solutions (HGS), with over a decade of experience in ...

In the lead-up to the race, participants followed a 10-week hybrid training program available online and in-person, guided by ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

Nestlé, Shell, Abbott, CVS, Mars, Lego, Pinterest, and others have denied coordinating an advertising boycott of Elon Musk’s X, asking a US court to dismiss the platform’s antitrust lawsuit.