Comedian Pete Davidson recently starred in Reformation's Valentine's Day ad campaign and debuted a new tattoo-free look. Davidson, the former Saturday Night Live star was once well known for his tattoos,

Just in time for Valentine's Day, the comedian stars as lifestyle brand Reformation's "Official Boyfriend" in a new must-see campaign.

I happen to be covered in upwards of 15 tattoos at this point in time. (Dad, if your Google Alerts are still set to read all my stories: I’m sorry.) So I have to stress that this praise for Davidson’s new look has no element of aesthetic judgment to it whatsoever;