Richemont has come to an agreement for Mytheresa to acquire its online YNAP business, including Net-A-Porter, Mr Porter, Yoox and Outnet brands.

Richemont has agreed to sell its struggling digital business Yoox Net-a-Porter to online retailer Mytheresa, drawing a line under a failed venture that has cost the Swiss luxury group billions of euros.

Mytheresa, Net-a-Porter and Mr Porter will form YNAP’s luxury division, while Yoox and The Outnet will be run separately, and YNAP’s white label division discontinued

As Mytheresa signs an equity deal to acquire Yoox Net-a-Porter (YNAP) from Richemont, the Europe Luxury 2024 report looks at Mytheresa’s growth from a single boutique in Munich to one of Europe’s leading online luxury retailers.

Mytheresa will be acquiring Yoox Net-a-Porter (YNAP) from Swiss conglomerate Richemont. The equity deal will see Mytheresa become the new owner of YNAP with a €555 million EUR ($609 million USD) cash position and no financial debt.

ZURICH (Reuters) -Cartier owner Richemont has agreed to sell its Yoox Net-A-Porter (YNAP) online fashion and accessories business to Mytheresa, ending the search for a new owner of loss-making YNAP after the collapse of a previous deal last year.

The rumors had been circulating for a while, but now it’s official: Mytheresa wants to acquire industry peer Yoox Net-a-Porter from Richemont. This will create a “leading, global, multi-brand digital luxury group”,

Rather than offloading the lossmaking online fashion platform, the Swiss luxury goods group has taken on a 33% share in Mytheresa to take Yoox Net-a-Porter off its hands. But Richemont will retain a significant say in the business.

Luxury e-tailer Mytheresa has successfully acquired the entirety of competing platform Yoox Net-a-Porter (YNAP) from its former owner Richemont in a €555 million cash and no-financial-debt deal. In exchange for 100% of YNAP,