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After 70 successful years IKEA says goodbye to its iconic catalog IKEA has become more digital and accessible and has taken new ways to get in touch with people through different channels. At the same time, media and consumer behavior has changed dramatically, whereas the IKEA catalog has been used less and less. Inter IKEA Systems B.V., the worldwide IKEA franchisor, therefore made an emotional but rational decision. After 70 successful years, IKEA is saying goodbye to its iconic catalog and is