Mix, match, and wear it your way with Payless ⚡️ For Tiara, there’s no secret to looking good, other than having a Payless pair and dressing it up to your own vibe 🌀 | Payless ShoeSource PH

Ultimate Business Guide on Instagram: "In 2018, Payless ShoeSource pulled off one of the smartest marketing pranks in retail history. 👠 They opened a fake luxury boutique in Santa Monica called “Palessi” — complete with marble floors, gold décor, and champagne service. The twist? Every “designer” shoe on display was actually a regular Payless shoe, sold for up to $600 a pair to unsuspecting fashion influencers. The goal wasn’t just to fool people — it was to prove a point: branding and percepti

Entrepreneur Mistake on Instagram: "Palessi: The Fake Luxury Brand That Fooled Everyone In 2018, the discount shoe retailer Payless pulled off one of the smartest marketing stunts in retail history. They created a fake luxury brand called “Palessi”, opened a high-end boutique in Los Angeles, and invited fashion influencers to its grand opening. The twist? Every shoe on display was actually from Payless — priced between $20 and $40 — but rebranded as designer footwear costing hundreds of dollars.

48 reactions | Impossible to resist when we see those sandals at Payless. 朗  Available at the nearest location. *Images are for illustrative purposes only. Specific availability varies by store. #PaylessJamaica | Payless Jamaica | Facebook