British shoe company Clarks has launched a dancehall campaign aimed in part at reconnecting with “cult” consumers, as a way to regain lost sales. “We have lost connection with the main customers and accounts in our key wholesale markets,” said now former CEO Giorgio Presca in the company’s annual report. Read more: http://jamaica-gleaner.com/article/business/20210425/clarks-targeting-jamaica-cult-buyers #GLNRFinance | Jamaica Gleaner
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