Entrepreneur Mistake on Instagram: "Palessi: The Fake Luxury Brand That Fooled Everyone In 2018, the discount shoe retailer Payless pulled off one of the smartest marketing stunts in retail history. They created a fake luxury brand called “Palessi”, opened a high-end boutique in Los Angeles, and invited fashion influencers to its grand opening. The twist? Every shoe on display was actually from Payless — priced between $20 and $40 — but rebranded as designer footwear costing hundreds of dollars.

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Fast Zone = Fashion A’TIN, are those feet ready for a FastZone? 💙✨ Well, meet SB19 wearing new and fresh shoes from Payless.👟👞👡🥿 Visit Payless📍Ground Floor, Ali Mall and find your comfy shoes in style. Download the Araneta City Mobile App and see the activities await you at the #CityOfFirsts. 🔗: https://qrco.de/bbPerg #AranetaCity #Payless #AranetaRewards #AliMall | Araneta City

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